The spring festival lineups are starting to drop
The scramble for May tickets has already begun.

In three lines.
- Come late March, the spring and early-summer festivals start rolling out their lineups one by one. That season is here again this year.
- Seoul Jazz Festival has announced around 60 acts, including Herbie Hancock, HYUKOH, and Baek Yerin.
- The moment a lineup drops, booking opens right behind it, and for the popular festivals the early-bird tickets are the first to sell out.

A lineup is a map of the season
Late March is when festival lineups come flooding out. After a winter spent indoors, we're right on the edge of the outdoor season that runs from spring into early summer, so organizers start letting their rosters slip out little by little. That first announcement is the first signal of what face this year's festival will wear.
Just look at the 60-some acts Seoul Jazz Festival put out and the picture roughly takes shape. There are names who wrote jazz history themselves, like Herbie Hancock, and names filling the scene right now, like HYUKOH and Baek Yerin. Different generations, different genres, and yet their names hang side by side on the same lineup. Seeing bands and singer-songwriters share a stage under a banner that says "jazz festival," you can read straight off how loose genre lines have gotten these days.
One song from a name on the lineup, to start.
So a lineup is more than a number. Just from who's playing which stage, you get a rough feel for which way this spring's music scene is leaning. The harder a mix is to file under one genre, the wider the range that festival is trying to hold.
Booking opens along with the lineup
A lineup reveal is also the signal that booking has started. Right after the announcement the booking window opens, and for popular festivals it's the cheapest early-bird tickets that go first. Early-bird is the price you get for deciding before the lineup is even full, so competition is bound to build. If there's a festival you've got your eye on, it's better to keep an ear out for the announcement ahead of time. To land the date and stage you want, knowing the timing is half the battle. And since spring is short, the weekends of the season fill up fast too.
Plenty of festivals haven't shown their whole lineup yet. The names out now are just the start, and more announcements pile on as the season nears. So there's no need to hold off just because you've only seen the first reveal. If one or two names you love are already there, that's reason enough to keep a weekend open.

That's the last of the numbers. Now, the music. If you were skimming a lineup and ran into a name you didn't know, that's actually the opening. A festival is a place you go to see the bands you love, and also a place you pick up bands you're hearing for the first time. Slip in a listen to one unfamiliar name among the familiar ones beforehand, and that stage sounds different for the homework you did. Meeting an artist for life at a stage you'd have just wandered past — at festivals, it happens more often than you'd think. This spring, how about finding one of those names, starting now.
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NONOL Editorial
The NONOL Magazine editorial team — we hear it first, then pass it on.
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