The Lightstick Goes on Sale Today

In three lines

• NEWBEAT's first official lightstick since debut goes on sale today, August 31.
• It is shaped like a triangular pyramid.
• They recently performed at the K-pop concert 'K-WAVE INFINITY' in Taiwan.
• Below is the official video for 'Look So Good', released last year.

What starts today

Item	Detail
Group	NEWBEAT
Product	First official lightstick
On sale	August 31
Design	Triangular pyramid
Recent activity	'K-WAVE INFINITY' in Taiwan; local broadcast, radio, magazines, busking

What it means for a lightstick to exist

A lightstick is merchandise and a signal at once. In a venue it is how one fandom is told from another.

That is why lightsticks tend to arrive at a particular moment: when there are shows to use them at, and when enough people have gathered to be worth distinguishing by colour. In an empty room the object has no function.

So the phrase 'first since debut' carries weight. It means someone judged that those conditions are now met.

The pyramid shape

The design is a triangular pyramid. That is unusual for a lightstick.

Most are spheres or cylinders, because they look the same from every angle. A pyramid does not. It changes with your position, and with three faces it acquires a direction.

The difference shows when thousands of them move together in a hall. Round ones become a mass of light; angled ones make planes.

The Taiwan schedule

NEWBEAT recently appeared at 'K-WAVE INFINITY' in Taiwan, along with local broadcast and radio spots, magazine interviews and busking.

For a young group an overseas trip is never just the concert. Broadcasts and interviews attach themselves, busking gets added, and the hours spent making the name known outnumber the hours on stage.

A lightstick arriving after that is a natural order. You make the introductions first, then hand people the tool.

What to check today

Sales start today. The official channels carry the details.

Because it is a pyramid, it sits in the hand differently from a round one. If you plan to wave it for hours, that is worth weighing.

Last, keep the phrase 'first since debut' in mind. For this group, this is the first one.

That's the last of the numbers. Now, the music.