The Video Arrived Thirteen Hours Before the Song

In three lines

• LE SSERAFIM's second single album 'Made My Night' arrived today, September 11, at 1pm.
• The title track's music video came out at midnight the same day — thirteen hours before the song.
• It is their third video made together with the game Overwatch.

What arrived today

Item	Detail
Artist	LE SSERAFIM
Album	Second single album 'Made My Night'
Release	September 11, 1pm (music video at midnight)
Title track	'Made My Night' — pop dance
Other track	'AEIOU'
Collaboration	Blizzard's Overwatch — third time
Last album	Second full-length 'PUREFLOW' pt.1 (about four months ago)

An order where the video comes first

Usually the song and the video arrive at the same hour. This time the video was thirteen hours ahead.

Release only the video at midnight and the day splits in two. From midnight to 1pm you hear the song only through a screen; from 1pm you hear it as a recording.

With a collaboration video, that order carries a clearer meaning. It is a choice to show the world before the song.

A rescue mission as the premise

The video opens at a LE SSERAFIM press conference. Soon an emergency alert announces that the members have disappeared.

Hana Song (D.Va) and the Season 4 newcomer D.Mon board mechas and head into the city. After fighting unidentified robots, they find the trapped members. While waiting to be rescued, the members keep performing the choreography.

Idols appear here as the ones being rescued. In most collaboration videos the artists enter the game's world and fight alongside; here they are the rescued party. In a structure that crosses live action with animation, the live-action side waits for rescue.

A collaboration that goes into the game

Overwatch is adding new skins for six characters with this collaboration: Mizuki, Freya, D.Mon, Anran, Sierra and Moira. From September 13, limited skins, emotes and challenges open inside the game.

The collaboration does not end at the video but continues into the game. People who listen to the song and people who play the game meet the same thing by different routes.

This is the two teams' third collaboration, so the method is not new. Working together repeatedly means the first two times suited both sides.

The schedule ahead

On September 13 local time, LE SSERAFIM play the closing stage of BlizzCon 2026 in Anaheim. It is their second time, after 2023 — the year they became the first K-pop act to perform at BlizzCon.

On the 16th they begin a North American tour in Los Angeles, and on the 19th they play the iHeartRadio Music Festival in Las Vegas.

What to check today

Watch the video first, then listen to the song. Follow the order designed around a thirteen-hour gap.

Then listen to the other track, 'AEIOU'. The one song that pairs with the title track.

Last, remember September 13. The collaboration opens inside the game that day, and the BlizzCon stage is that day too.

That's the last of the numbers. Now, the music.