All three words are in — MIMI's 'Bish Bash Bosh' Bosh ver.

In three lines

• MIMI's third teaser, 'Bosh ver.', went up on August 18.
• After 'Bish' on the 14th and 'Bash' on the 16th, all three words are out.
• The release is tomorrow, August 20.

The record of three teasers

Order	Teaser	Released	Gap
1	Bish ver.	August 14	—
2	Bash ver.	August 16	two days
3	Bosh ver.	August 18	two days

The release is August 20. Two days again between the third teaser and the single.

The interval never wobbled

The 14th, the 16th, the 18th, and release on the 20th. Four dates, every one of them two days apart.

Two days ago we wrote that "if that same gap holds once more it lands on August 18". It did. Number your teasers and the next date gets calculated without any announcement — and this time the calculation held.

Letting the title stand in for a schedule is convenient for a company. The cost is that any slip shows immediately. Nothing slipped here.

Only now does it become a sentence

'Bish bash bosh' only means anything with all three syllables joined. It's British slang for getting something done in one clean sweep, and pulled apart, each word means nothing at all.

A phrase scattered into pieces for five days took its last piece yesterday and became a sentence. Which makes the structure of this campaign a schedule laid directly over the process of a meaning completing itself.

Nobody has heard the song yet, but everyone has heard the title three times — and what stays with you is that the repetition was a repetition of syllables without sense. The rhythm got learned before the meaning did.

What to check tomorrow

The release is August 20, and it's MIMI's first solo single. It's also the first thing out since the transfer of OH MY GIRL's management, announced August 11.

When the song lands there's one thing to check. The title means "done in one clean sweep", so: does the song finish that way too, or only the title?

That's the last of the numbers. Now, the music.