At Six This Evening, a Title About Having Seen It Before

In three lines

• KWON EUNBI's new digital single 'DEJAVU' arrives at 6pm today.
• It is the first release since the move to the agency RBW.
• Below is the 34-second music video teaser released on September 1.

What comes this evening

Item	Detail
Artist	KWON EUNBI
Song	'DEJAVU'
Release	September 3, 6pm
Format	Digital single
Keywords	CLICHÉ · CLASSIC · CLOSET
Teaser	September 1, 8pm — 34 seconds

The feeling of having seen it before

Déjà vu is the sensation of feeling you have already seen something you are seeing for the first time.

There is a mismatch inside the word. It is in fact the first time, yet memory says otherwise. Fact and sensation do not line up.

Used as a song title, that mismatch becomes the subject — a place where beginning feels familiar, or where the familiar turns strange. It is also a word that overlaps with the condition of being a first song after changing agencies.

Three keywords

The label said the single is built around three keywords: 'CLICHÉ', 'CLASSIC' and 'CLOSET'.

All three begin with C. And their meanings partly overlap. A cliché is a worn expression, a classic is what has lasted, a closet is where clothes are kept.

All of them point at things that already exist. Same direction as the title. Putting out something new while placing words about the already-existing in front of it.

The direction KWON EUNBI described

In an August 31 interview KWON EUNBI said, "It's been a year and four months, so I'm nervous and excited to come back. I want to show a genre I'm trying for the first time."

On the concept: "If I've been intense and flashy until now, I want to show something dreamlike and natural." On the song: "It suits a sunset more than a summer song — it works in autumn too."

On the move, the singer said, "The reason I chose this company is that we talked a lot about 'music' and about 'the artist KWON EUNBI'."

What to check today

The release is at 6pm today. Check back this evening.

Watch the teaser first, then the song. Whether the impression built in thirty-four seconds holds is the first thing to look for.

Last, listen with the title in mind. Whether any passage feels familiar on a first hearing is the test this title sets.

That's the last of the numbers. Now, the music.