BABYMONSTER 'I LIKE IT': The Whole Summer Just Walked In

The whole summer just walked in. On July 6, BABYMONSTER dropped the music video for 'I LIKE IT'. It's a B-side from the mini album 'CHOOM' (춤), released May 4. It's easy to breeze past a track hiding behind the title cut, but that felt like a waste, so today I'm pulling this one out on purpose. You know that moment when you play an album front to back and a non-title track suddenly makes your ears perk up? For me, this was that track. First listen, one pass through the chorus, and I hit rewind.

The Music Video Cools You Down First

The moment the screen lights up, the temperature drops. It sails across a blue sea, then cuts to dancing in denim under the sun. From the color of water to the blue of denim, from a sea breeze to midday sunlight. The speed of those color shifts roughly tracks the tempo of the song. Nothing about it feels tossed off just because it's a B-side. If anything, I was glad they poured this much care into the visuals for a track like this. Sea, denim, sunlight. It lines up everything that automatically comes to mind with summer, and instead of feeling corny, it just feels cool. No loud twist, no hidden foreshadowing. And it still turns into a lovely summer video.

It Bets Everything on One Feeling: Fun

The song is uptempo. The members' vocals keep popping up over the rhythm. That one 'I like it' in the chorus just keeps circling back. It's the kind that rolls around your mouth all day after a single listen. Songs lately keep trying to pile more on, don't they? This one does the opposite and lets the pressure off. No complicated tricks, no difficult twists — just a single feeling, 'this is fun,' kept front and center. So even someone who hasn't memorized the lyrics, even a first-time listener, ends up humming along at the chorus without meaning to. If you ask me what the right answer for a summer song is, here's how I'd put it. It's a song that makes your body sway a little the second you hit play, and leaves you a hair lighter by the time it ends.

Just give it a listen, trust me. It's too good to play quietly under the air conditioning. Throw the windows wide open and listen with the outside air and sunlight pouring in together. That's when the sea on the screen and your own room feel briefly connected. Even on a day when the heat is starting to get to you, hit play on this and, just for a moment, even that heat feels a little welcome.

Discovery Note

Put it on some weekend afternoon, right when the ice in your iced americano is half-melted. That temperature — where the coffee goes a little watery and only the cool is left — matches the grain of this song strangely well. Turn the volume up a touch and set it on repeat. It suits a day when you want a whole midsummer afternoon scored by one soundtrack, a day when you just want to feel good for no particular reason. A song that flips the season with a single track. That's what I'm calling today's discovery.