The audio went three weeks ahead; the video came yesterday
Dino's 'LIKE IT' music video arrived yesterday. The album was August 3.
In three lines
- Dino's 'LIKE IT' music video came out on August 24.
- The album carrying it, '吉BOARD', came out on August 3 — three weeks apart.
- The album was released under Picheolin, Dino's other name.
What arrived yesterday
| Item | Detail |
|---|---|
| Artist | Dino (SEVENTEEN) |
| Song | 'LIKE IT' |
| Music video | August 24 |
| Album | '吉BOARD' |
| Album release | August 3 |
| Credited as | Picheolin |
Audio and video three weeks apart
The album came August 3; this song's video came August 24. Three weeks between them.
Releasing both the same day is standard, but separating them produces a different effect. For three weeks people heard only sound, and each of them built scenes in their own head.
The video that follows then competes with those scenes. A same-day video creates the song's first impression; a video three weeks later has to correct or confirm an impression already formed.
An album released under another name
'吉BOARD' came out as Picheolin — Dino's alter ego.
Having one name inside a group and another for solo work is common enough. An alter ego is slightly different, though: it uses a different name without hiding that it's the same person.
Changing the name resets expectations. What you expect from SEVENTEEN's Dino and what you expect from Picheolin can differ. For someone actually doing something different, that's a practical device.
When dancing is the song's subject
'LIKE IT' is described as carrying the sentiment that one feels truly alive when dancing for someone.
Dino belongs to SEVENTEEN's performance unit. Someone whose job is dancing has made a song about dancing.
Which raises the video's importance. A song about dance with sound alone leaves half of it empty. What arrived three weeks late is probably that half.
Discovery note
Start with the song alone — reproducing the state people were in for three weeks.
Then watch the video. How far the movement you imagined from sound differs from the actual movement is the checkpoint.
Last, think about the name. If the same person released it under a different one, what that name was meant to change is the question that remains.
Just give it a listen, trust me.
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NONOL Editorial
The NONOL Magazine editorial team — we hear it first, then pass it on.
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